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The Solopreneur Revolution.

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Building MENA's first unicorn — 7 lessons from $1B

52 MIN

In 2014, Mariam El-Tayeb co-founded what would become MENA's most valuable startup. Eight years and a billion-dollar exit later, she sits down with FIKR to break down the unglamorous middle — the year nobody believed in them, the pivot that nearly broke the company, and the term sheet she almost signed that would have cost her team everything.

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0:0052:18
// In 2014, Mariam El-Tayeb co-founded what would become MENA's most valuable startup. Eight years and a billion-dollar exit later, she sits down with FIKR to break down the unglamorous middle — the year nobody believed in them, the pivot that nearly broke the company, and the term sheet she almost signed that would have cost her team everything.
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