A blog.
How to Talk to Customers Without Leading Them: Ask This
How to talk to customers without leading them: ask about what they did last time, not whether they like your idea. Why past behaviour beats every compliment.
OLVASD EL ▸How to Test an Idea Cheaply Before You Build: Five Ways
How to test an idea cheaply before you build: five tests that cost an afternoon, not an autumn, and the one question to ask first. Would a no actually stop you?
OLVASD EL ▸Riskiest Assumption: How to Find It Before You Build
Riskiest assumption first: list what must be true, rank each by the damage if you are wrong, and test the scariest one. It is rarely about usability itself.
OLVASD EL ▸How to Run Discovery and Delivery as One Person
How to run discovery and delivery as one person: four decisions made once, a protected share of your time, and a monthly check. Protection beats method.
OLVASD EL ▸What Is Dual Track Agile for a Solopreneur? Two Streams
What is dual track agile for a solopreneur? Learning and building as two streams, not phases. Why discovery loses when you run alone, and how to stop it.
OLVASD EL ▸