A blog.
First 100 Customers Mistakes to Avoid: The Nine That Cost
First 100 customers mistakes to avoid: nine disciplines solo operators skip, grouped into three families, each with its cost and how to fix it this week.
OLVASD EL ▸Hire Your First Salesperson: How to Know It's Time
Hire your first salesperson only when you can hand over a written map, not just revenue. Six things you owe a hire, and the signal to wait for before you do.
OLVASD EL ▸How to Follow Up With Leads Without Being Pushy
How to follow up with leads without being pushy: make every message useful, set a cadence and a maximum in advance, and close out clearly. For solo operators.
OLVASD EL ▸How to Keep an Objection Log That Shows What Stops Sales
How to keep an objection log: one line per lost or stalled deal, in their words, reviewed monthly. Find the repeated sentence that decides your sales.
OLVASD EL ▸How to Run Customer Discovery Calls That Sell: A Guide
How to run customer discovery calls that sell: ask before you pitch, qualify as you go, then tie the pitch to what they said. A plain method for solo operators.
OLVASD EL ▸How to Qualify a Lead as a Solopreneur Before You Pitch
How to qualify a lead as a solopreneur: write your criteria first, ask before you pitch and close the pleasant maybes. Stop spending evenings on non-buyers.
OLVASD EL ▸Should You Charge Your First Customers? Yes, From Day One
Should you charge your first customers? Yes. Free removes the signal you came for. Here is what a price tells you and how to discount honestly if you must.
OLVASD EL ▸How to Define Your Target Customer for Early Sales
How to define your target customer for early sales: narrow until one person appears, write their problem in their words, and say who it is not for. Do it today.
OLVASD EL ▸Why You Should Sell to Your First Customers Yourself
Why you should sell to your first customers yourself: nobody else can find your pitch, hear the real objection or tell you if the market exists. Do it first.
OLVASD EL ▸How to Get Your First 100 Customers as a Solopreneur
How to get your first 100 customers as a solopreneur: sell them yourself, run it simply, and end with a written map of who buys and why. Here is the sequence.
OLVASD EL ▸SaaS Production Checklist: 14 Checks Before You Go Live
The SaaS production checklist: 14 technical checks — SSL, backups, security rules, secret keys, rollbacks — to run before real users touch your product.
OLVASD EL ▸Solopreneur Health Insurance: Cover, Tax and Legal Basics
Solopreneur health insurance without an employer: the cover categories, US, UK and EU basics, and the exact questions to take to an accountant or a broker.
OLVASD EL ▸Content Flywheel: Turn 1 Piece Into 10 Posts a Week
The content flywheel: turn one weekly hero piece into 10+ platform-native posts. Teams using it see 4x higher leads per dollar. Here's the exact system.
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