A blog.
Why Deals Die of Silence, Not Rejection (and the Fix)
Why deals die of silence: nobody says no, nobody makes the next move. The causes are boring and all yours to fix. Here is what to do about it this week.
OLVASD EL ▸Why Delayed Feedback Costs More: Week Three vs Month Five
Why delayed feedback costs more: the words stay the same, the weight multiplies. What the delay adds, and how a small note now beats a confrontation later.
OLVASD EL ▸Lead Scoring for a Small Business in Seven Moves
Lead scoring for a small business without a sales team: one target sentence, four tiers, caps and a short ladder. A model you can explain in one minute.
OLVASD EL ▸How to Choose Which Accounts to Sell to (Fewer Is Better)
How to choose which accounts to sell to: write down what a good one looks like, keep the list short and spend your evenings where an account can repay them.
OLVASD EL ▸How to Have a Performance Conversation: Keep It Small
How to have a performance conversation: one specific moment, what you saw, what you concluded, then ask. Short, written down, followed up. Do it this week.
OLVASD EL ▸Fit vs Intent in Lead Scoring: Keep Them Apart
Fit vs intent in lead scoring: who they are against what they are doing. Why you should keep the two apart, make fit a gate, and let intent rank the queue.
OLVASD EL ▸How to Multi Thread a Deal as a Solopreneur, Simply
How to multi thread a deal as a solopreneur: set one written rule and earn each new contact with a reason that serves them. Start with your riskiest deal.
OLVASD EL ▸Is Lead Scoring Worth It for a Solopreneur? Not Yet
Is lead scoring worth it for a solopreneur? Only when leads outrun your reading time. Here is the test, the real cost, and when to wait before you build it.
OLVASD EL ▸Internal Champion or Friendly Contact? Four Asks to Test
Internal champion or friendly contact? Stop trusting warmth and test with four small asks. Here is how to read the answers and what to do next. Read on now.
OLVASD EL ▸Marketing Attribution Mistakes to Avoid: The Nine That Cost
Marketing attribution mistakes to avoid: nine choices that quietly send your evenings to the wrong channel, each with a cheaper fix you can make this week.
OLVASD EL ▸How to Sell to a Buying Committee as a Solopreneur
How to sell to a buying committee as a solopreneur: name the roles, learn what each wants, and give each one a different conversation. Start with the blocker.
OLVASD EL ▸How to Review Marketing Results Every Month in 90 Minutes
How to review marketing results every month: one fixed ninety-minute slot, three questions per channel, one reallocation, one written note. No daily checking.
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