A blog.
What Is Account Based Selling for a Solopreneur? Plainly
What is account based selling for a solopreneur? You sell to the company, not the one person who likes you. Here is the method and when to skip it. Read on.
OLVASD EL ▸How to Kill a Marketing Channel That Is Not Working
How to kill a marketing channel: write the rule while you are calm, set the trial from the real lag, and cut on the number, not on how you feel that week.
OLVASD EL ▸How to Track Untaggable Marketing Channels That Matter
How to track untaggable marketing channels: use vanity URLs, promo codes and one honest form question, so podcasts, talks and word of mouth finally get counted.
OLVASD EL ▸How to Set an Attribution Lookback Window Properly
How to set an attribution lookback window: match it to your real sales cycle, not the default. Find your median, go past it, and stop erasing your best work.
OLVASD EL ▸How to Track Where Your Leads Come From, Properly
How to track where your leads come from: one tracker, and a form that carries the source into the lead record. Test it with a real person before you trust it.
OLVASD EL ▸How to Set Up UTM Tags for a Small Business Properly
How to set up UTM tags for a small business: write the naming rules first, keep the lists short, then tag every link. One stray capital letter splits a channel.
OLVASD EL ▸First Touch vs Last Touch Attribution: Run Both
First touch vs last touch attribution: one shows what finds customers, the other what closes them. Run both and read the gap to see what creates your demand.
OLVASD EL ▸Which Marketing Channel Makes Money? How to Tell
Which marketing channel makes money? Count paying customers, not signups, and ask three questions of every channel. Then cut the weakest one without delay.
OLVASD EL ▸What Is Marketing Attribution for a Solopreneur? Plainly
What is marketing attribution for a solopreneur? It shows which marketing makes money, so you stop spending scarce evenings on work that produces nothing.
OLVASD EL ▸Podcast Mistakes to Avoid: Nine Ways Shows Die
Podcast mistakes to avoid, sorted by the symptom you will notice: silence, cold guests, no leads, lost evenings. Find the cause and fix it before you quit.
OLVASD EL ▸How to Review a Podcast Every Month: Twelve Questions
How to review a podcast every month in thirty minutes: twelve yes or no questions on health, growth and business, and one change to make after each review.
OLVASD EL ▸How to Turn a Podcast Into Clients Without Pitching
How to turn a podcast into clients without a single pitch: invite the right people, let trust sell, follow up and use your list. Four routes to revenue.
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