A blog.
Fit vs Behaviour Segmentation: The Four-Box Grid
Fit vs behaviour segmentation: who someone is changes slowly, what they did lately fades fast. Use the four-box grid to decide where your selling hours go.
OLVASD EL ▸How to Send Conversions Back to Ad Platforms Properly
How to send conversions back to ad platforms so they learn from real leads: server-side events, one event, deduplication and a test lead before launch.
OLVASD EL ▸How to Get WhatsApp Opt In: Five Steps Before You Send
How to get WhatsApp opt in without spending your list: what a real yes looks like, the wording that works, how to let people leave, and what to record first.
OLVASD EL ▸How to Name CRM Tags: One Pattern That Never Drifts
How to name CRM tags: one shape of category, separator and value, lower case, with a one-line description each. Stop five spellings of the same tag for good.
OLVASD EL ▸First Hire Mistakes to Avoid: Nine That Cost More Than Pay
First hire mistakes to avoid: nine choices that cost far more than the salary, from hiring the wish to waiting too long. Each is fixable before you meet anyone.
OLVASD EL ▸How to Write Ad Creative as a Hypothesis, Not as Art
How to write ad creative as a hypothesis: name one angle before you design, change one thing per test, and turn every result into a finding you can reuse.
OLVASD EL ▸Is WhatsApp Marketing Worth It? When It Pays, When It Burns
Is WhatsApp marketing worth it? Yes for turning warm interest into decisions, no for finding strangers. Here is the cost nobody mentions and what to do first.
OLVASD EL ▸Tags vs Custom Fields: Which Fact Goes Where in Your CRM
Tags vs custom fields: one value per contact goes in a field, zero or many goes in a tag. Stop building country fields out of tags and keep your CRM clean.
OLVASD EL ▸How to Let Go of Work as a Solopreneur Without Losing It
How to let go of work as a solopreneur: decide in advance what is theirs, judge the result and not the route, and stop quietly redoing what they deliver.
OLVASD EL ▸How to Test Ads on a Small Budget Without Wasting It
How to test ads on a small budget: one offer, one audience, two to five ads that differ in one way, a clean conversion and a test you leave alone until it ends.
OLVASD EL ▸What Is Contact Segmentation? Stop Mailing Everyone Alike
What is contact segmentation? Deciding which differences between contacts change what you say, when, and whether you say anything. Here is how to do it solo.
OLVASD EL ▸How to Onboard Your First Hire: The First Two Weeks
How to onboard your first hire: prepare a first-week plan, a real task and time with you, share the ninety-day outcome on day one, and give feedback early.
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