A blog.
How to Write an Ad Kill Rule Before You Spend a Euro
How to write an ad kill rule: three numbers to decide before launch, a seven-line template to copy, and what to do on the last day of the test, however you feel
OLVASD EL ▸Newsletter Mistakes to Avoid: The Nine That Kill Growth
Newsletter mistakes to avoid: nine choices, not talent problems, that turn a list into an obligation. See which to fix first and how, one change at a time.
OLVASD EL ▸How to Hire Fast as a Solopreneur: One Week, Not Six
How to hire fast as a solopreneur: do the thinking first, then run the whole process in about a week. You can't outbid bigger firms, but you can outrun them.
OLVASD EL ▸How to Build an Ad Audience From Your Customers
How to build an ad audience from your customers: a seed list, a warm list and an exclusion list. Why they beat interest targeting for a one-person business.
OLVASD EL ▸How to Protect Newsletter Deliverability as a Solo Sender
How to protect newsletter deliverability: authenticate your own domain, never import a list, make leaving easy, watch bounces and complaints, prune on purpose.
OLVASD EL ▸Funnel Mistakes to Avoid: Nine Ways to Waste Your Evenings
Funnel mistakes to avoid: nine failures of definition and prioritisation, from chasing traffic to trusting tiny samples, and the fix for each. No new tools
OLVASD EL ▸Reference Checks: How to Do Them Properly, Past the List
Reference checks that work: ask what they owned, what you would change and who else worked with them. Your own network beats the list the candidate gives you.
OLVASD EL ▸When to Start Running Ads as a Solopreneur: Four Gates
When to start running ads: not when growth feels slow. Four gates to open first are proof, economics, capacity and a budget that can be read. Then you spend.
OLVASD EL ▸How to Make a Newsletter Sell: One Ask, Real Replies
How to make a newsletter sell: give each issue one ask, end on a question that earns a reply, answer personally and log each chat. Count deals, not opens.
OLVASD EL ▸Funnel Problem vs Traffic Problem: Which One Do You Have?
Funnel problem vs traffic problem: read the shape of your steps. One bleeding step, a flat line or small totals each need different work. Find yours today.
OLVASD EL ▸Follow Up Mistakes to Avoid: The Ten That Cost You Deals
Follow up mistakes to avoid: ten choices, not talent, that quietly kill your deals. Four root causes, one fix for each, and the one to repair first this week
OLVASD EL ▸How to Run a Paid Work Sample Before You Hire Anyone
How to run a paid work sample: a few hours of real, paid work tells you more than a fourth call. How to design it, run it and read what it shows about them.
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