A blog.
How to Write a Welcome Email That Starts a Conversation
How to write a welcome email that gets replies: deliver the promise, restate it, ask one question and send it from you. The anatomy and a skeleton to steal.
OLVASD EL ▸How to Track a Funnel With Events in Half a Day
How to track a funnel with events: fire one for every action step, name them by one rule, join visitor to user, then walk it yourself before trusting a number.
OLVASD EL ▸How to Run a Daily Follow Up Review in Ten Minutes
How to run a daily follow up review in ten minutes: overdue first, then today, then what is coming. The order stops you chasing by mood and saves live deals
OLVASD EL ▸How to Follow Up on Feedback: Two Minutes That Matter
How to follow up on feedback: ask if it changed, if it is easier and what got in the way. Two minutes in a regular slot, and the talk stops being a ritual.
OLVASD EL ▸Contractor vs Employee: How to Choose a First Hire
Contractor vs employee for your first hire: start with the option you can undo. Three questions and one table to settle it before you commit to anyone at all.
OLVASD EL ▸How to Audit a Lead Scoring Model in Four Boxes
How to audit a lead scoring model: keep the score at handoff, sort every lead into four boxes, check conversion rises with the score, then change one thing.
OLVASD EL ▸Newsletter Frequency: How Often Should a Solopreneur Send?
Newsletter frequency for a solopreneur: send as often as you can hold in your worst month. Why reliability beats frequency, and how a buffer protects you.
OLVASD EL ▸How to Segment a Funnel: Source, Device, New vs Returning
How to segment a funnel: split by traffic source, then device, then new versus returning. Your blended rate hides the segment to double down on and what to cut
OLVASD EL ▸How to Log Sales Conversations as a Solopreneur: 3 Lines
How to log sales conversations as a solopreneur: write three lines straight after every call and keep one record. What to capture, what to skip, what to promise
OLVASD EL ▸Observation vs Interpretation in Feedback: Label Each
Observation vs interpretation in feedback: one is what happened, the other is your guess. Say which is which and feedback invites an answer, not a fight.
OLVASD EL ▸Make a First Hire When One Thing Is Blocking You
Make a first hire only when one named bottleneck blocks the rest and nothing cheaper clears it. Here is the test to run before you send any offer to anyone.
OLVASD EL ▸How to Hand Off a Hot Lead to Yourself, Properly
How to hand off a hot lead to yourself sounds silly until you have two hats. Write the agreement, set the response time and keep a way to send leads back.
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