A blog.
How to Write a Newsletter Promise in One Sentence
How to write a newsletter promise in one sentence: what arrives, how often and why it is worth opening. Weak and strong examples, plus a test to run first.
OLVASD EL ▸Account Based Selling Mistakes to Avoid: Nine Costly Ones
Account based selling mistakes to avoid: nine choices that lose accounts you already won, from single-threading to quiet delivery. Find yours and fix it now.
OLVASD EL ▸Funnel Drop Off: How to Fix the Biggest One Fast
Funnel drop off: name the cause first, friction, doubt or mismatch, then change one thing. Most people simplify the wrong page. Here is how to fix it.
OLVASD EL ▸How to Write a Follow Up Email That Gets a Reply
How to write a follow up email that gets a reply: carry something useful, ask for one easy thing, drop 'just checking in'. Five options and a before and after.
OLVASD EL ▸How to Give Specific Feedback: Name the Moment, Not You
How to give specific feedback: name one moment, say what you saw, say it fast. The test, the swap table and the two-minute prep a busy solo owner can use.
OLVASD EL ▸Quiet Buyer: How to Catch Them Before They Go Cold
Quiet buyer: the person who reads everything and never writes. Learn the pattern to look for and how a score surfaces them before they lose interest and leave.
OLVASD EL ▸How to Start a Newsletter as a Solopreneur: Six Decisions
How to start a newsletter as a solopreneur: settle six decisions before you write a word. Reader, promise, shape, cadence, sender and the business step.
OLVASD EL ▸How to Handle a Contract Renewal as a Sale, Not Admin
How to handle a contract renewal as a sale: set the reminder when the deal closes, arrive with the result, and check who sits on the committee before the date.
OLVASD EL ▸How to Find Where You Are Losing Customers in Your Funnel
How to find where you are losing customers: rank every step by people lost, not percentage, cut by source, and walk the path yourself before you trust a number.
OLVASD EL ▸How Many Follow Ups Before You Stop? Set the Limit First
How many follow ups before you stop? No magic number exists. Set the limit per situation in advance, switch channel, then send one honest last message.
OLVASD EL ▸What Good Looks Like: How to Write It Down for a Hire
What good looks like, written down: skip the job description, say what they produce and how they work, and make it specific enough to point at in a chat.
OLVASD EL ▸How to Define a Marketing Qualified Lead (One Page)
How to define a marketing qualified lead when you are the whole company: set a threshold, require one deliberate action, and let hard offers skip the maths.
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