A blog.
Transactional vs Marketing Email: Get the Split Right
Transactional vs marketing email: why your SaaS needs two separate systems, and how mixing them sends your receipts — and your revenue — straight into spam.
OLVASD EL ▸Digital Product Advantage: Stop Selling Your Time
Selling time has a mathematical ceiling. The digital product advantage: build once with AI for a fraction of the old cost, sell repeatedly. The leverage math.
OLVASD EL ▸Zero Marketing Budget Playbook: 30 Days, €0 Spent
The zero marketing budget playbook: a 30-day sprint from network audit to 3–5 paying customers — the same €0 approach behind 11 products built for €3,250.
OLVASD EL ▸Everyone Is Building, Nobody Is Selling: Here's Why
Everyone is building, nobody is selling: AI made shipping software easy, but most solo founders still have an app, not a startup. The uncomfortable truth.
OLVASD EL ▸SaaS Pricing Strategy: Your First Price, Step by Step
SaaS pricing strategy for your first product: the just-start price, the 10-20% value test, three tiers, and the 4 signals it is time to raise. Full walkthrough.
OLVASD EL ▸Pricing With Zero Data: 4 Questions to Set Your SaaS Price
Pricing with zero data: 15 customer conversations, the 4 Van Westendorp questions, and charging 10-20% of the value you create. The full SaaS framework.
OLVASD EL ▸Founder Sales: Why You Out-Sell Salespeople (+Templates)
Founder sales explained: the 5 unfair advantages that make you out-sell any hire, plus the outreach templates that earn 30-50% response rates, annotated.
OLVASD EL ▸Free Traffic Playbook: 100 Visitors in 7 Days, €0
The free traffic playbook for demand tests: 100+ qualified visitors to your landing page in 7 days with €0 — Reddit, LinkedIn, communities, cold email.
OLVASD EL ▸Where First Customers Come From (Hint: Not Google)
Where first customers come from: not Google. The five channels first customers actually come from, ranked by speed — plus the 20-message test to run now.
OLVASD EL ▸Start a Newsletter From Zero: The Solopreneur Playbook
Start a newsletter from zero: 500-800 words every Thursday at 9am, 15-45 minutes to write, 400-900 subscribers by week eight. The full playbook + template.
OLVASD EL ▸Productized Service Offer: 5 Components That Make It Sell
A productized service offer has 5 parts: who, problem, deliverables, timeline, price. The one-page format that sells a €5,000/month retainer — example inside.
OLVASD EL ▸Positioning for Solopreneurs: One Sentence That Sells
Positioning for solopreneurs is one sentence: I help [buyer] solve [problem] by [promise]. The grammar, 3 worked examples, and the 4 mistakes that kill it.
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