A blog.
Get Your First 10 Customers (Before Launch)
Get your first 10 customers by hand: a 30-minute sales call structure, sold to an audience you build in parallel with the product — 4 to 6 hours a week.
OLVASD EL ▸Email Nurture Sequence: The Only 3 Emails You Need
An email nurture sequence in 3 emails — day 0, day 3, day 7 — written once in about an hour, running on autopilot forever. Full templates inside, annotated.
OLVASD EL ▸Build an Audience Before You Launch (Not After)
Build an audience before you launch: two founders ship the same product — one gets 3 signups, the other 48 customers in 3 days. The 5-part engine inside.
OLVASD EL ▸How to Raise Prices Without Losing Customers (5 Steps)
How to raise prices without losing everyone: 58% of subscribers actively accept increases when value is clear (Chargebee). The 5-step playbook + benchmarks.
OLVASD EL ▸100 Customers Model: 1,000 True Fans Is Dead
The 100 customers model replaces 1,000 true fans: 100 customers at €50/month is €60,000 a year in recurring revenue. Why software beats content in 2026.
OLVASD EL ▸Three-Tier Pricing Page That Converts: 7 Elements
A three-tier pricing page converts on anchoring: Slack's $500 tier lifted conversions 28%. The 7 elements yours needs, plus the mistake 90% of builders make.
OLVASD EL ▸Do Things That Don't Scale: How to Get First Customers
Do things that don't scale: how Stripe, Airbnb, and Dropbox won their first customers by hand — and the 5-step unscalable playbook for every solo founder.
OLVASD EL ▸Freemium vs Free Trial: The Data (3x More Customers)
Freemium vs free trial, from 86 SaaS companies: trials turn ~1.2% of visitors into paying customers vs 0.4% for freemium. The psychology and the playbook.
OLVASD EL ▸Why Your First Sale Feels Wrong (and Why That's Good)
Why your first sale feels wrong: 84% of entrepreneurs hit imposter syndrome the moment someone pays. That discomfort is data, and here's how to push through.
OLVASD EL ▸You Are Charging Too Little: The Data That Proves It
You are charging too little: 70% of SaaS companies could raise prices without hurting sales (OpenView). The cost of underpricing, and 4 steps to fix it now.
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