A blog.
Is a Newsletter Worth It for a Solopreneur? The Honest Case
Is a newsletter worth it for a solopreneur? Yes, if it has a job. Here are the six things it buys you, the honest limits, and how to tell if yours is working.
OLVASD EL ▸Account Expansion: How to Grow Inside a Customer Account
Account expansion: scope a small first deal, make the result known, map each new team as its own committee and track growth in its own pipeline. Start today.
OLVASD EL ▸How to Define a Funnel for a Small Business, Step by Step
How to define a funnel for a small business: use states, not pages, count cohorts, set a time window and start with one. A single session, no code needed.
OLVASD EL ▸How to Set a Follow Up Cadence for Every Deal Stage
How to set a follow up cadence that runs on decisions, not mood. One short rule for each situation, a rough timing, and an exit, so no deal drifts into silence.
OLVASD EL ▸How to Set a One to One Cadence That Survives Busy Weeks
How to set a one to one cadence: a short weekly or fortnightly slot, a lighter periodic review, and no ratings. Why the slot matters more than the format.
OLVASD EL ▸How to Decay a Lead Score Without Losing Good Leads
How to decay a lead score so old interest fades and live buyers stay on top. Set the pace from your sales cycle, never decay fit, and decide on demotion first
OLVASD EL ▸What to Do When Your Champion Leaves: Save the Account
What to do when your champion leaves: hand over on purpose if you can, rebuild behind them if you can't, and follow them to the new company where they know you.
OLVASD EL ▸Is a Conversion Funnel Worth It for a Solopreneur? Yes
Is a conversion funnel worth it for a solopreneur? Yes: traffic is re-earned every week, conversion multiplies every visitor. Here is the case and its limit.
OLVASD EL ▸Prospect Who Goes Quiet? Follow Up in Four Moves
Prospect who goes quiet? Give them a reason to reply, switch channel, then send an honest close-out. Four moves, in order, with no nagging needed at all.
OLVASD EL ▸Feedback vs Development vs Pay Conversations Explained
Feedback vs development vs pay conversations: four talks, four rhythms. Why mixing them ruins both, and how to run all four without filling your calendar.
OLVASD EL ▸How to Cap Lead Scoring Signals Before They Cap You
How to cap lead scoring signals: give every repeatable behaviour a ceiling, and the whole score one too, so a reader never outranks a buyer who asked for a call
OLVASD EL ▸How to Map an Account Before You Sell: Find the Gaps
How to map an account before you sell: record the company once, list the roles, and leave the unknown ones empty. The gaps tell you where the deal can die.
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