Free · download anything and you're already in

You're not lost. You're trapped.

The Trap is the free community for people still inside the job. A group that's awake at 11pm, one honest resource a week about whether you should still be there, and once a month I build something real on screen and answer anything you bring. You get in by downloading anything we make. No card, no application, no pitch.

Free, always. The group link arrives by email the moment you join.
The Trap — get in

First name and an email. The group link comes straight back.

// WHY THIS EXISTS

Nobody at work can know, and nobody at home wants to hear it again.

You've had the idea for years. Your colleagues can't know — you'd become the person who's leaving. Your friends don't really get it. Your partner is tired of the same conversation. So it stays in the notebook, and every Sunday night the feeling comes back, and every Monday you talk yourself out of it. That isn't a motivation problem. It's that you're doing the hardest part alone, surrounded by people who need you to stay exactly where you are.

// WHAT'S IN HERE

A room full of people doing the same maths as you.

The group

On Telegram, always on. Ask at 11pm and someone with a job like yours is awake and typing. This is the part that stops you feeling insane.

One thing a week

A resource about where you actually are — not motivation, not hustle. Usually the uncomfortable version of the answer.

The monthly build

Once a month I build something real on screen with AI, start to finish, then answer anything you bring. Dates go in the group. Recorded, and there is no pitch at the end.

Your number

The Corporate Suffocation Index scores what the job is costing you across five dimensions and names which of five types you are. Two minutes. Most people don't enjoy the result.

Everything we make

Every guide, every template, the email courses, the book chapters, the podcast. All of it, free, no drip-feed and no chapter one of twelve.

The way out

When you stop deciding and start building, The Forge is there. Nobody will push you toward it. This room is for the stage before that.

// HOW YOU GET IN
1 Download anything

A guide, a book chapter, the diagnostic. Any one of them.

2 You're in

The group link lands in your inbox alongside it. No second signup, no approval, nothing to fill in twice.

3 Say something, or don't

Plenty of people read for months before they type a word. That's allowed. The point is that you stop being the only one.

// THE POINT

This is the room you're meant to leave.

Most free communities are built to keep you there forever, quietly consuming, so somebody can sell to you later. This one has the opposite job. It exists to get you to the moment you stop asking whether and start asking how — and then you go and build, and this room carries on without you. If you're still in here in three years, reading, we both failed. Take everything, pay nothing, and leave.

WHO'S IN HERE
You'll fit if
  • You're employed, paid decently, and quietly done with it.
  • You've had an idea for years and it's still an idea.
  • You can't talk about any of this with anyone in your actual life.
  • You want the honest version, not encouragement.
You won't if
  • You're building right now and want a small room — that's The Forge.
  • You've already shipped and want growth — that's The Room.
  • You want someone to tell you it will all be fine.
// WHO RUNS IT

Someone who stayed too long, and then didn't.

I lost around 250k€ when a venture went under, moved back in with my parents, and rebuilt from a laptop — alone, with AI, for around 3.250€ in tools. What came out is roughly 2M€ of software. It's called FIKR, and you're reading this on it. I did the deciding part alone for years and it cost me most of them. That's the only reason this room is free.

250k€
lost when a venture went under
~3.250€
in tools to rebuild
~2M€
of software, built alone
FIKR
you're reading this on it
// THREE ROOMS

Same road. Three rooms.

The Trap
Free · still deciding

You're in the job, wondering whether to go. The group, the weekly resource, the monthly build. You leave here when you start building.

The Forge
97€/month · building

You've committed. Your own room of eight, every week, a roadmap from idea to shipped, and coaching twice a month.

See The Forge
The Room
247€/month · growing

You've shipped. Customers, revenue, and whether to go full-time. Eight people who have all done it.

See The Room

You move rooms when the question in your head changes. Should I → How do I → How do I grow it.

?// QUESTIONS
What does it cost?
Nothing, and there is nothing to upgrade to inside it. The Forge and The Room are separate and paid. Nothing in here is locked, timed, or held back.
How do I actually get in?
Download anything we make — the group link comes in the same email. If you've downloaded something from us before, go and find that email; you already have it.
Is this a Slack I'll mute in a week?
It's Telegram, and it's small enough that people still talk to each other. If it ever gets loud enough to mute, we'll split it before that happens.
Do I have to post?
No. Most people read for weeks first. Nobody is tracked, counted or nudged.
Do I need to be technical?
No. That's the whole premise. Everything here is written for someone who has never shipped a line of code.
What if I'm not sure I even want to leave?
Then you're exactly who this is for. Deciding is the work. Most people in here haven't decided either.

Stop deciding on your own.

Free, always. Download anything and the group link comes with it.
The Trap — get in

First name and an email. The group link comes straight back.

Free · download anything · you're in
The Trap — get in

First name and an email. The group link comes straight back.