Free · opening soon · no card, no application

You're not lost. You're trapped.

Every Sunday the feeling comes back, and every Monday you talk yourself out of it. This is the room that's open on the Sunday. Not to teach you to build — to help you work out whether you're going to, alongside people doing the same maths. You get in by downloading anything we make. No card, no application, no pitch.

Free, always. You get the link the day the room opens, and nothing before it.
The Trap — register for launch

First name and an email. You'll hear the day it opens.

// WHY THIS EXISTS

Nobody at work can know, and nobody at home wants to hear it again.

You've had the idea for years. Your colleagues can't know — you'd become the person who's leaving. Your friends don't really get it. Your partner is tired of the same conversation. So it stays in the notebook, and every Sunday night the feeling comes back, and every Monday you talk yourself out of it. That isn't a motivation problem. It's that you're doing the hardest part alone, surrounded by people who need you to stay exactly where you are.

// WHAT'S IN HERE

A room full of people doing the same maths as you.

The group

On Telegram, always on. At 11pm someone with a job like yours is awake, thinking the same thing. Not advice — company. That's the part that stops you feeling insane.

The question

One question a week, and I answer it first. Not motivation — the uncomfortable one. “When someone asks how work is, how often do you lie?” You'll recognise yourself in the replies.

The Sunday hour

Sunday evening is when it comes back. That's when the room is open and I'm in it. No agenda, no slides, and it isn't recorded.

The monthly build

Once a month I build something real on screen with AI, start to finish. Not a tutorial, nothing to follow along with — just proof, from someone who can't code. Recorded. No pitch at the end.

Your number

The Corporate Suffocation Index scores what the job is costing you across five dimensions and names which of five types you are. Two minutes. Most people don't enjoy the result.

The way out

When you stop deciding and start building, The Forge is there. Nobody will push you toward it. This room is for the stage before that.

// HOW IT WORKS
1 Register

First name and an email. That's the whole form.

2 Take everything meanwhile

The book, the podcast, the writing — all free, all now. You don't have to wait for the room to start reading.

3 Say it, when you're ready

Plenty of people read for months before they type a word, and that's allowed. But the day you write down the idea you've told nobody about, something changes. Most people here have done it. Nobody laughed.

// THE POINT

This is the room you're meant to leave.

Most free communities are built to keep you there forever, quietly consuming, so somebody can sell to you later. This one has the opposite job. It exists to get you to the moment you stop asking whether and start asking how — and then you go and build, and this room carries on without you. If you're still in here in three years, reading, we both failed. Take everything, pay nothing, and leave.

WHO'S IN HERE
You'll fit if
  • You're employed, paid decently, and quietly done with it.
  • You've had an idea for years and it's still an idea.
  • You can't talk about any of this with anyone in your actual life.
  • You want the honest version, not encouragement.
You won't if
  • You're building right now and want a small room — that's The Forge.
  • You've already shipped and want growth — that's The Room.
  • You want someone to tell you it will all be fine.
  • You want to be taught how to build — that's the Course.
// WHO RUNS IT

Someone who stayed too long, and then didn't.

I lost around 250k€ when a venture went under, and rebuilt from a laptop — alone, with AI, for around 3.250€ in tools. What came out is roughly 2M€ of software. It's called FIKR, and you're reading this on it. I did the deciding part alone for years and it cost me most of them. That's the only reason this room is free.

250k€
lost when a venture went under
~3.250€
in tools to rebuild
~2M€
of software, built alone
FIKR
you're reading this on it
// THREE ROOMS

Same road. Three rooms.

The Trap
Free · still deciding

You're in the job, wondering whether to go. The group, the weekly resource, the monthly build. You leave here when you start building.

The Forge
97€/month · building

You've committed. Your own room of eight, every week, a roadmap from idea to shipped, and coaching twice a month.

See The Forge
The Room
247€/month · growing

You've shipped. Customers, revenue, and whether to go full-time. Eight people who have all done it.

See The Room

You move rooms when the question in your head changes. Should I → How do I → How do I grow it.

?// QUESTIONS
What does it cost?
Nothing, and there is nothing to upgrade to inside it. The Forge and The Room are separate and paid. Nothing in here is locked, timed, or held back.
When does it open?
When there are enough of us that it isn't just me talking. Register above and you get the link that day — nothing before it, and no drip in between.
Is this a Slack I'll mute in a week?
It's Telegram, and it's small enough that people still talk to each other. If it ever gets loud enough to mute, we'll split it before that happens.
Do I have to post?
No, and most people read for weeks first. Nobody is tracked, counted or nudged. But the day you write down the idea you've told nobody about is the day this room starts working — and most people here have done it.
Do I need to be technical?
No. That's the whole premise. Everything here is written for someone who has never shipped a line of code.
What if I'm not sure I even want to leave?
Then you're exactly who this is for. Deciding is the work. Most people in here haven't decided either.

Stop deciding on your own.

Free, always. Register and you'll hear the day it opens.
The Trap — register for launch

First name and an email. You'll hear the day it opens.

Free · free · opening soon
The Trap — register for launch

First name and an email. You'll hear the day it opens.