THE LAUNCH COURSE BUILD · PILLAR L
Your first customers
knew you. The next ones
have to find you.
No audience. No ads. A job you can't put at risk. And a product that only the people you asked know exists. This is how you get found — by the people who'd pay.
One home room, a steady runway, a page a stranger understands, a launch that's a sequence not a day — and one hour a week that keeps you findable. AI does the heavy lifting. You keep your job.
→ NO PAYMENT TODAY
Register your interest and our team will be in touch to walk you through the course. No payment today.
1
hour a week.
Enough to stay findable.
Enough to stay findable.
10
modules
60
lessons
27
worksheets, scripts and prompt packs
0
ads, followers or hacks needed
You don't need to be famous. You need the right fifty people to know your product exists.
01THE TRUTH
A product nobody can find is a secret, not a business.
You've never put your name on anything
Twenty years of work, all of it under someone else's logo. Posting as yourself feels like standing on a table.
Your employer can't find out
You want to be found by buyers and invisible at work. Nobody has told you how to do both.
You have no audience
Every launch guide assumes ten thousand followers. You have a few customers and a group you lurk in.
Launch day came and went
You posted once, heard nothing, and went back to building. A launch is a sequence, not a day.
It was never the product. It was that nobody who'd pay knew it was there.
02THE OTHER SIDE
What changes when you're found.
→ Buyers come to you, not only the ones you asked.
→ You're known in the room where your buyer already is.
→ Your page makes sense to a stranger in seconds.
→ Your launch is a week of steady work, not a lottery ticket.
→ One hour a week keeps you findable — even when the job is heavy.
→ And your employer never had to know.
03LET'S BE HONEST
"Go viral" is not a plan.
Most launch advice is written for people with an audience, a budget and nothing to hide. For one person with six hours a week and a salary to protect, the job is smaller and harder: be useful in the one place your buyer already is, and make it easy for them to start.
✕ What "go viral" advice produces
✕ Posting everywhere, known nowhere.
✕ A launch day that ends in silence.
✕ Follower counts mistaken for customers.
✕ Hot takes that attract the wrong people.
✕ A colleague finding your project before your buyer does.
✓ What launching in public produces
✓ One home room where your buyer already gathers.
✓ A runway that builds to a date.
✓ A page a stranger understands in seconds.
✓ A launch week with a sequence and two numbers to watch.
✓ One hour a week that keeps you findable.
04THE LAUNCH ROWWHAT YOU'LL HAVE AT THE END
14
Launch Readiness
The flow, the money, the legal pages, measurement, support and the messages — ready for strangers.
15
The Page
One page: who it's for, what it does, what it costs, one button.
16
The Runway
One home room, a steady cadence, a waitlist and a launch date.
17
The Rooms
Where your buyer gathers — and becoming known there by giving first.
24
The Content Engine
One hour a week, one piece from a real question, used three ways.
05CURRICULUM · 10 MODULES
10 modules. From unknown to found.
From what launching in public really means to the launch gate. Click any module to see every lesson and handout.
◎ Module 01Found, Not FamousLaunching in public does not mean becoming known to everyone. It means your buyer can come across you, recognise it is for them, check you are real and start, on a few hours a week, without your employer anywhere near it. +
Module 01
Found, Not Famous
Launching in public does not mean becoming known to everyone. It means your buyer can come across you, recognise it is for them, check you are real and start, on a few hours a week, without your employer anywhere near it.
Know what launching in public means and does not mean for one employed person, see how findable you are today, sort your fears into rules, checks and first steps, set AI up to draft in your voice, and plan the road.
6 lessons
01Found, Not Famous
02Asked Is Not Found
03What a Launch Is, and What It Isn't
04The Fear of Being Seen
05What AI Does in Public, and What It Can't
06The Launch Row and the Map
Handouts
↓The Found Sheet — The four parts of being found, asked against found, the five jobs, what a launch is and is not, the fear sorted, and the AI rules
↓The Launch Row Map — The boxes, the ten modules and their order, the chat setup, your hours and the module's prompts with how to judge them
⚿ Module 02Public, While EmployedBe visible to your buyer and invisible to your employer: post under your own name, share what helps, never what identifies, keep LinkedIn quiet, read your documents again, and know exactly what you will say if a colleague finds it. +
Module 02
Public, While Employed
Be visible to your buyer and invisible to your employer: post under your own name, share what helps, never what identifies, keep LinkedIn quiet, read your documents again, and know exactly what you will say if a colleague finds it.
Write the share rules every public post is checked against, clean every place your work life could show, and have your documents read and acted on before the first post.
6 lessons
01Under Your Own Name
02The Share Ledger
03The Employer Line
04LinkedIn, and Where Colleagues Look
05The Contract, Read for Public
06If a Colleague Finds It, and Your Share Rules
Handouts
↓The Share Ledger — The two columns, the count test, the permission steps, the screenshot check and the two checks before every post
↓The Walls in Public — The hint list, the profile check, time and devices, the overlap map, LinkedIn quiet, and the contract read for public with the dated note
↓The Share Rules and the Prompt Pack — The page under box 16, the colleague lines, the honest introduction and every prompt in order, including the filter for every post
⇢ Module 03The RunwayOne home room, a cadence you can keep in your worst week, a waitlist you own and a date you only say when it is safe: build up to your launch so the room is not empty when it opens. +
Module 03
The Runway
One home room, a cadence you can keep in your worst week, a waitlist you own and a date you only say when it is safe: build up to your launch so the room is not empty when it opens.
Choose your home room, post there on a steady rhythm, open a waitlist, set a launch date, and fill Launch Canvas box 16.
6 lessons
01One Home Room
02A Cadence You Can Keep
03What to Post
04The Waitlist
05Setting the Launch Date
06Drafting Posts with AI
Handouts
↓The Runway Plan — The five room tests, the cadence, the four-week grid, the weekly note, the waitlist tally, the five date tests, the three questions and box 16
↓The Runway Prompt Pack — Every prompt in order, with how to judge each answer and the push-back lines
☰ Module 04The RoomsYour buyer already gathers somewhere. Find two rooms and one channel, learn their rules, give before you take, send five personal messages a week, and become known there in under three hours a week. +
Module 04
The Rooms
Your buyer already gathers somewhere. Find two rooms and one channel, learn their rules, give before you take, send five personal messages a week, and become known there in under three hours a week.
Choose two verified rooms and one channel, work them by giving first inside each room's rules, run five personal messages a week as an experiment, count people who acted, and fill Launch Canvas box 17.
6 lessons
01Where Your Buyer Already Gathers
02Each Room's Rules
03Giving Before You Take
04Becoming Known
05Five Personal Messages a Week
06The Budget, the Count and the Lines You Never Cross
Handouts
↓The Room Sheet — Where to look, the four tests, the rules sheet per room, the give checklist, the known log and box 17
↓The Weekly Motion — The budget and what gives, the five-message templates and log, the weekly count and the never list
↓The Rooms Prompt Pack — Every prompt in order, with how to judge each answer and the push-back lines
▭ Module 05The PageOne page that tells a stranger from a room what it is, who it is for, what it costs and what to press, in five seconds, with nothing on it that is not true. +
Module 05
The Page
One page that tells a stranger from a room what it is, who it is for, what it costs and what to press, in five seconds, with nothing on it that is not true.
Turn the offer page into a page for strangers, built only from your boxes and true, permitted proof, ready in a waitlist state and a start-now state, tested on real buyers, and fill box 15.
6 lessons
01A Page for a Stranger
02The Headline
03The Price, the Guarantee, the Button
04Proof That Is True
05Before and After Launch Day
06Draft It, Then Test It on Real Buyers
Handouts
↓The Page Sheet — The eight parts and their sources, the headline rules, the price-guarantee-button checklist, the proof ladder and permission log, the two states and the switch
↓The Five-Second Test and Box 15 — Who to test, the script, the log, the reading table and box 15
↓The Page Prompt Pack — Every prompt in order, with how to judge each answer and the push-back lines
✓ Module 06Launch ReadinessCheck that the business holds when strangers arrive without you standing next to it: the flow, the money, the legal pages, what you can see, how they reach you, and the messages. One colour for each, and one rule to decide. +
Module 06
Launch Readiness
Check that the business holds when strangers arrive without you standing next to it: the flow, the money, the legal pages, what you can see, how they reach you, and the messages. One colour for each, and one rule to decide.
Sweep six systems as a stranger would meet them, fix every red in core flow, money and legal before launch day, re-sweep the evening before, and fill box 14.
6 lessons
01Ready for Strangers
02The Core Flow and the Money
03The Legal Pages
04Measurement and Support
05The Messages
06The Traffic-Light Sweep
Handouts
↓The Readiness Board — The dates, every check in the six systems, the colour rule, the fix order and box 14, with the trainer app's board
↓The Launch Scripts — The support templates, the public replies, the pull-it plan, the messages check and the professional's and accountant's questions
↓The Readiness Prompt Pack — Every prompt in order, with how to judge each answer and the push-back lines
⚑ Module 07Launch WeekLaunch as a sequence, not an evening: the waitlist first, then the rooms, then one person at a time, with every question answered the same night and two numbers to watch. +
Module 07
Launch Week
Launch as a sequence, not an evening: the waitlist first, then the rooms, then one person at a time, with every question answered the same night and two numbers to watch.
Run launch week as a sequence of audiences, warmest first, with honest messages in the page's exact words, fast replies, two numbers a day, and a count that says where every customer came from.
6 lessons
01The Launch Is a Sequence
02The Launch Messages
03Replying Fast
04Two Numbers a Day
05When It's Quiet
06The Week, Counted
Handouts
↓The Launch Week Plan — The pre-week checklist, the sequence, the evening check, the two-number log and the day-7 count
↓The Launch Messages and the Reply Bank — The five message shapes and limits, trainer-app examples, the five tests, the reply bank and the reply rules
↓The Launch Week Prompt Pack — Every prompt in order, with how to judge each answer and the push-back lines
↻ Module 08After the LaunchThe launch was one day. The customers come from the weeks after: five personal messages, follow-ups that keep promises, useful answers in the rooms, and a list you own. +
Module 08
After the Launch
The launch was one day. The customers come from the weeks after: five personal messages, follow-ups that keep promises, useful answers in the rooms, and a list you own.
Turn launch attention into customers with a steady weekly practice under three hours, handle refunds inside the guarantee well, grow the email list, and fill box 17 from four weeks of evidence.
6 lessons
01The Week After the Spike
02Five Personal Messages a Week
03Follow-Ups Without Pestering
04Staying Useful in the Rooms
05The Refund, Handled Well
06The First Hundred, and the List You Own
Handouts
↓The Weekly Practice Sheet — The week-after checklist, the practice under three hours, the message tracker, the four-line count, the four-week reading and box 17
↓The After-Launch Messages — The Echo, first and second messages, follow-ups, "you asked, I changed it", releasing, room mentions, the refund reply and the tests
↓The After-Launch Prompt Pack — Every prompt in order, with how to judge each answer and the push-back lines
✎ Module 09The Content EngineOne hour a week that keeps you findable: one piece, from a real question your buyers asked, used three ways. +
Module 09
The Content Engine
One hour a week that keeps you findable: one piece, from a real question your buyers asked, used three ways.
Build a weekly hour, on your own time, that turns one real buyer question into a room post, an Instagram caption and a short email to your list, judged for voice, truth and usefulness, and kept running when the job is heavy.
6 lessons
01Launched, Then Quiet
02Where Pieces Come From
03One Piece, Three Ways
04The Weekly Hour
05Judging What the AI Gives Back
06What Not to Make, and the Heavy Weeks
Handouts
↓The Question Log — Where questions come from, the log itself, the share-ledger check and the four rules for picking the week's question
↓The Weekly Hour Card — The five blocks with timings, the prompt pack, the three shapes, the three tests, the do-not-make list, the heavy-week versions and box 24
⊞ Module 10The Launch GateFind out whether the Launch row is real — ready, clear, found, repeatable — make the call on what people did, and hand off to what comes next. +
Module 10
The Launch Gate
Find out whether the Launch row is real — ready, clear, found, repeatable — make the call on what people did, and hand off to what comes next.
Audit and review boxes 14–17 and 24 strictly against their pass lines, answer four honest questions against written bars, apply clear rules to reach HOLDS, NOT YET or BACK TO THE OFFER, set up the watch on your thinnest point, and hand off to D · Data-driven growth.
6 lessons
01Launched, or Just Loud
02Reviewing Boxes 14 to 17, and 24
03Ready, Clear, Found, Repeatable
04When One Box Fails
05The Thing to Watch
06The Hand-Off
Handouts
↓The Launch Row Review Sheet — Audit, box-by-box review, cross-box checks, the four questions, the nine rules, the not-reasons and the signed call
↓The Room Watch — One count, one bar, one date, one trigger: four weekly lines and the decision at the check
↓The Hand-Off Brief for D — For a row that holds: the source map, the room map, the hours as they ran, the words, and the thing to watch
60 lessons · 10 modulesPlus every worksheet, script and prompt pack
06ONE COURSE PER PILLAR
L is where you get found.
The BUILD method has five pillars, and each one gets its own course. You validated (B), built (U) and got paid (I). This is the pillar that gets you found.
B · Business validation
Will anyone pay for this?
The course
· The Validation Course — available now
U · User-focused MVP
Build the one loop they said they'd pay for.
The course
· The AI Course — available now
I · Income
Get paid, and keep them paying.
The course
· The Income Course — available now
L · Launch in public
Get found by the people who'd pay.
The course
· The Launch Course — this one
D · Data-driven growth
Let the numbers decide what's next.
The course
· In development
WHY THIS COURSE
I was 45. I'd lost €250,000.
That venture needed a co-founder, money and quitting first — everything this site tells you that you don't need.
Then I built roughly €2M of software on my own with AI, for about €3,250 in tools, over twelve months.
Building is the part AI can now do. Being found by the people who'd pay — honestly, as yourself — is the part it can't. That is what this course teaches.
07INCLUDEDEVERYTHING YOU NEED TO LAUNCH IN PUBLIC
10 modules, 60 lessons
From your first public post to the launch gate, in order.
The share ledger
What you share, what you never share — and how to keep the walls up at work.
The runway plan
One home room, a cadence you can keep, a waitlist and a date.
The rooms map
Where your buyer gathers, each room's rules, and how to give before you take.
The page sheet and the five-second test
One page a stranger understands — tested on real buyers.
The readiness board
A traffic-light sweep of everything a stranger will touch.
The launch-week plan
The sequence, the messages, and the two numbers to watch each day.
The content engine
One hour a week, one piece used three ways.
Every prompt, with how to judge it
Each exercise done with AI — the exact prompt, and what good and bad answers look like.
A product that waits to be found, or a product that's found. Same product. Different week.
08WHO THIS IS NOT FOR
Read this before you enroll.
✕ People looking for a viral hack or a paid-ads playbook. This is being useful in one room, week after week.
✕ People who haven't sold to anyone yet. Start with the Income Course — launch works best on a product people already pay for.
✕ People who want someone else to be the face. You launch as yourself — the course makes it safe and honest.
If you're still here, you're exactly who this is for.
ENROLL
Your next customers
have to find you.
You don't finish this course with notes. You finish with a launch behind you, a page a stranger understands, a room where you're known, and one hour a week that keeps you findable. Your product. Your name. Found by the right people, while you're still employed.
Register your interest and our team will be in touch to walk you through the course. No payment today.
All worksheets, scripts and prompt packs included
→AFTER THE COURSE
You'll be found. Then comes the numbers.
Being found brings customers. Knowing which numbers matter, a weekly rhythm you can keep, and the number that lets you quit is the last pillar — D · Data-driven growth — and that course is in development. Until then, the Accelerator is where you do it with a cohort and a deadline.
→ A cohort of people at exactly your stage.
→ You arrive launched, with customers who found you.
→ You leave with a plan for the next stage.
?OBJECTION HANDLING · THE REAL OBJECTIONS
The questions you're already asking. Answered straight.
01I have no audience. Can I really launch?+
Yes — this course assumes you don't have one. You don't need an audience; you need to be known in the one room where your buyer already gathers. That takes weeks of being useful, not thousands of followers.
02What if my employer sees it?+
The course is explicit: you post as yourself, never name or hint at your employer, never use their time or devices, keep LinkedIn quiet about the project, and check your contract first. You decide what's public before anything goes out.
03I hate self-promotion.+
Good. This isn't promotion. It's answering real questions your buyers ask, showing what you built, and telling people it exists — once, clearly. Most of the work is being useful.
04Do I need Product Hunt or ads?+
No. A public launch platform is optional and judged honestly for your buyer — often they're not there. Ads come later, if ever. The course is built on rooms, a page, a list you own and one hour a week.
05Do I need the earlier courses first?+
It helps — this course picks up where the Income Course ends, with a product people already pay for. If you already have paying customers, you can start here.
Still not sure?
Take the free assessment — see exactly where you stand before you commit to anything.