FOR ORGANISATIONS

Your people finish with a product. Not a pitch deck.

Twelve weeks. Twenty participants. Every one of them ends with working software at a live URL.

Talk to us
NO FUND NEEDED · NO INVESTORS NEEDED · NO ENGINEERS NEEDED
01 THE PROBLEM

Two problems nobody could solve.

01
The participants could not build
A cohort of people with ideas and no engineers produces slides, mockups and a business model canvas. The programme ends, the deck goes in a drawer, and the thing is never made. The work that would have turned the idea into a product needed a developer they did not have and could not pay for.
02
The finish line belonged to somebody else
Success was defined as funding raised. So the programme was graded on whether investors turned up, liked what they saw, and wrote a cheque — three things no institution controls. Outside a handful of cities they mostly do not happen, and a programme that runs well can still report nothing.
Neither was a failure of teaching. BOTH WERE FAILURES OF WHAT WAS POSSIBLE.
02 — WHAT CHANGED

One person can now build real software.

Directing AI, without writing code and without hiring anyone. This is not a projection. The platform this programme runs on — the applications, the curriculum delivery, the assessments, the participant tracking — was built by one person, alone, directing AI, for about 3,250€ in tooling. You are reading this on it.

3,250€
in tooling
1
person
The platform this programme runs on.
03 — WHAT THAT MAKES POSSIBLE
01 The participants can build

So the output of the programme becomes a working product rather than a presentation about one.

02 A working product does not need a funding round in order to exist

Investment becomes one option among several, taken by the few who want that route, rather than the gate every participant has to pass through for the programme to have worked.

03 So the institution can be measured on what it produces

A live URL per participant is a binary fact, not a judgement. For the first time, a programme can guarantee its own output.

04 THE DIFFERENCE
✓ THIS ONE
  • Evenings and weekends, around the job or the course
  • Requires no fund
  • Demo day for customers. Investors optional
  • Success is products deployed
  • Output is a live URL
  • Requires no engineers, and no participants who are
  • Reports what it counted
✕ A NORMAL ACCELERATOR
  • Participants quit, or commit full time
  • Requires a fund
  • Demo day for investors
  • Success is money raised
  • Output is a deck
  • Requires engineers, or participants who are
  • Reports what it hoped for
05 — TWELVE WEEKS · TWENTY PARTICIPANTS · ONE PRODUCT EACH
1–2 Problem and idea

A written problem statement and a scoped idea.

3–4 Buyers and validation

Twenty named buyers, five documented conversations.

5–7 Build

A working end-to-end product.

8–9 Money and readiness

Payment processing live, pre-launch audit passed.

10–11 Launch and users

A live URL and real users giving feedback.

12 What next

A pitch deck and a 90-day plan.

THE COMMITMENT

Ten to twelve hours a week.

One 90-minute live session, recorded. Small peer groups between sessions. There is no technical prerequisite — participants do not need to code, and they are not taught to. They are taught to direct.

06 — THREE DOORS

One programme. Three kinds of institution.

U
Universities

Alumni, graduates and researchers

Venture formation and engagement you can count, rather than newsletter opens.

C
Companies

Employees already building at night

Shipped tools, AI capability that sticks because they built with it, and an answer on retention.

F
Federations

Members whose first career ends early

Transitions you can evidence, and members who stay connected after the thing that connected them ended.
07 — HOW IT IS DELIVERED

Three tiers. You choose how much you run.

Delivered
WE RUN EVERYTHING

Everything, under your brand. You recruit the participants and we do the rest. For a first cohort, or where no staff are available.

Co-delivered
THE STANDARD ARRANGEMENT

We run the live sessions and the curriculum. Your staff run the peer groups and the pastoral care.

Licensed
YOU RUN IT

You run the programme. We provide the platform, the facilitator training and certification, and the updates. For institutions running it every term.

NO FUND, NO INVESTOR RELATIONSHIPS AND NO ENGINEERING STAFF ARE REQUIRED AT ANY TIER.

THE SPLIT

What we provide, and what you provide.

We provide — the curriculum

The full twelve-week curriculum and every weekly deliverable.

We provide — the platform

Applications, selection, curriculum delivery, participant tracking and reporting.

We provide — the live sessions

Delivered by someone who has built and shipped the thing being taught.

We provide — facilitator certification

Training and certification for your own staff, so you can run it yourselves.

You provide — the participants

Recruited from your own students, graduates, alumni, employees or members.

You provide — your name

The programme runs under your brand, not ours.

You provide — one or two staff

To be trained as facilitators, depending on the tier.

You provide — the room

For demo day, if it is held in person.

09 — WHAT IT COSTS

Per cohort, not per seat.

You buy a cohort of twenty and the seat economics are yours to manage, because that is how institutional budgets are already shaped. The tier sets the price, descending from Delivered to Licensed as you take on more of the delivery, and a multi-year licence is discounted because once your staff are certified the marginal cost of a second cohort is close to nothing. You are bringing the participants, the recruitment and the room, and the per-participant figure reflects that — visibly. The number itself belongs in the conversation, not on a page.

10 — WHERE THIS IS TODAY

No institution has run this yet.

The consumer cohort is the first one and it has not run. There are no alumni and no case studies, and I am not going to invent any. What exists is the method, the platform it runs on, twenty years of building products for other people, and one worked example: mine. The first institution to run this is buying a pilot, and should be priced like one.

11 — WHO IS BEHIND IT

Luis Gonçalves

Twenty years in digital product development. Led the agile transformation at Nokia. Teaches at Porto Business School. Before this, a venture that lost about 250,000€ — which is where the method comes from. Then the platform you are reading this on, built alone, directing AI.

3,250€
in tooling
20 yrs
in product
?12 — THE OBJECTIONS
Do we need a fund?
No. The programme is not built around raising. Participants finish with a product and buyers, and those who want investment can pursue it — the programme does not depend on them doing so.
Do our participants need to code?
No, and they are not taught to. They are taught to direct.
Can our own staff run this?
At the licensed tier, yes. They are trained and certified first, and they do not need a technical background either.
How is this different from the entrepreneurship module we already teach?
A module teaches about building a business. This one ends with twenty deployed products.
Who owns what gets built?
It depends which programme you are running, it is decided before week one, and it is stated to participants in writing. Universities: your existing student and staff IP policy applies unchanged. Federations and associations: the member owns everything. Companies: you choose the arrangement, and we will walk you through the three that work.
What if a participant's idea fails?
Then it fails inside twelve weeks, on evidence, with a product built and buyers spoken to. That is the outcome the programme is for. It is not a worse result than the alternative — it is the same result a decade earlier.
Do you take equity?
No. Not in the programme, not from participants, and not from the institution.
What do we actually have to do?
Recruit the participants, put your name on it, and give us one or two staff if you want to run it yourselves in future years.

Building used to be the expensive part.

It is not any more. The programme that follows from that is not a smaller version of what already exists. It is the first one that can guarantee its own output.

Talk to us See the programme itself
PRICED PER COHORT, NOT PER SEAT · NO EQUITY TAKEN