FOR UNIVERSITIES

Your alumni finish with a product. Not a pitch deck.

Twelve weeks. Twenty participants, recruited from your own alumni, graduates or researchers. Every one of them ends with working software at a live URL, on a programme that runs under your name.

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NO FUND NEEDED · NO INVESTORS NEEDED · NO ENGINEERS NEEDED
01 WHY THE DECK GOES IN A DRAWER

Two problems nobody could solve.

01
The participants could not build
A cohort of people with ideas and no engineers produces slides, mockups and a business model canvas. The programme ends, the deck goes in a drawer, and the thing is never made. The work that would have turned the idea into a product needed a developer they did not have and could not pay for.
02
The finish line belonged to somebody else
Success was defined as funding raised. So the programme was graded on whether investors turned up, liked what they saw, and wrote a cheque — three things no university controls. Outside a handful of cities they mostly do not happen, and a programme that runs well can still report nothing.
Neither was a failure of teaching. BOTH WERE FAILURES OF WHAT WAS POSSIBLE.
02 — WHAT CHANGED

One person can now build real software.

Directing AI, without writing code and without hiring anyone. This is not a projection. The platform this programme runs on — the applications, the curriculum delivery, the assessments, the participant tracking — was built by one person, alone, directing AI, for about 3,250€ in tooling. You are reading this on it.

3,250€
in tooling
1
person
The platform this programme runs on.
03 — THE ONE DECISION THAT DECIDES THIS

Start with alumni, not students.

The instinct is final-year students, and it is the weakest fit on offer. The whole method rests on one claim: that earned domain expertise is the input nobody can buy, prompt or download. A twenty-two-year-old has not had time to acquire one. A forty-year-old alum has — along with savings, a professional network, and a problem they have watched an industry fail to fix for fifteen years. Run it with students and you get capability and employability, which are real. Run it with alumni and you get ventures.

FOUR SALES, ONE PROGRAMME

Sell one, then walk it down the corridor.

These are four different budget holders inside one institution, each measured on something different, all of them served by the same twelve weeks. The curriculum does not change. Only the recruitment pool does, and with it the person whose reporting line the outcome lands in.

WHAT THE UNIVERSITY GETS

Outcomes, not hopes.

Deployed products, counted

A live URL per participant is a binary fact, not a judgement.

Venture formation, counted

Businesses that exist at the end of a term, attributable to the institution.

A demonstrable AI capability outcome

For graduates entering a market where the entry-level technical roles are contracting.

Alumni engagement that is real

Where the cohort is drawn from alumni, measured in participation rather than newsletter opens.

A demo day with something to demonstrate

Working software, shown to customers first. Investors optional.

Reporting, per participant and per cohort

From the platform. Nothing to assemble by hand at the end of term.

06 — TWELVE WEEKS · TWENTY PARTICIPANTS · ONE PRODUCT EACH
1–2 Problem and idea

A written problem statement and a scoped idea.

3–4 Buyers and validation

Twenty named buyers, five documented conversations.

5–7 Build

A working end-to-end product.

8–9 Money and readiness

Payment processing live, pre-launch audit passed.

10–11 Launch and users

A live URL and real users giving feedback.

12 What next

A pitch deck and a 90-day plan.

THE COMMITMENT

Ten to twelve hours a week.

One 90-minute live session, recorded, and small peer groups between sessions. It fits alongside a full course load, a research position or a job. There is no technical prerequisite — participants do not need to code, and they are not taught to. They are taught to direct.

WHAT THE PARTICIPANT LEAVES WITH

Not a certificate.

A working product

Deployed, at a live URL, that anyone can open.

The ability to keep building

Without the programme, and without hiring anyone.

Evidence, either way

Documented proof that real buyers want it — or documented proof that they do not, which is worth the same and costs a term instead of a decade.

Everything they built

Their own account, code, domain and customer list. The programme takes no equity, no licence and no revenue share.

A 90-day plan

For the day after the term ends.

08 — HOW IT IS DELIVERED

Three tiers. You choose how much you run.

Delivered
WE RUN EVERYTHING

Everything, under your brand. You recruit the participants and we do the rest. For a first cohort, or where no staff are available.

Co-delivered
THE STANDARD ARRANGEMENT

We run the live sessions and the curriculum. Your staff run the peer groups and the pastoral care.

Licensed
YOU RUN IT

You run the programme every term. We provide the platform, the facilitator training and certification, and the updates.

NO FUND, NO INVESTOR RELATIONSHIPS AND NO ENGINEERING STAFF ARE REQUIRED AT ANY TIER.

THE SPLIT

What we provide, and what you provide.

We provide — the curriculum

The full twelve-week curriculum and every weekly deliverable.

We provide — the platform

Applications, selection, curriculum delivery, participant tracking and reporting.

We provide — the live sessions

Delivered by someone who has built and shipped the thing being taught.

We provide — facilitator certification

Training and certification for your own staff, so you can run it yourselves.

You provide — the participants

Recruited from your own alumni, graduates, students or researchers.

You provide — your name

The programme runs under your brand, not ours.

You provide — one or two staff

To be trained as facilitators, depending on the tier.

You provide — the room

For demo day, if it is held in person.

10 — INTELLECTUAL PROPERTY

Your policy applies, unchanged.

The programme takes nothing — no equity, no licence, no revenue share, from the participants or from the institution. Your existing student, staff and researcher IP policy governs whatever gets built, exactly as it does today. We will state that in writing at the start rather than leave it to be asked about halfway through.

11 — WHERE THIS IS TODAY

No university has run this yet.

The consumer cohort is the first one and it has not run. There are no alumni and no case studies, and I am not going to invent any. What exists is the method, the platform it runs on, twenty years of building products for other people, and one worked example: mine. The first institution to run this is buying a pilot, and should be priced like one.

12 — WHO IS BEHIND IT

Luis Gonçalves

Twenty years in digital product development. Led the agile transformation at Nokia. Teaches at Porto Business School. Before this, a venture that lost about 250,000€ — which is where the method comes from. Then the platform you are reading this on, built alone, directing AI.

3,250€
in tooling
20 yrs
in product
?13 — THE OBJECTIONS
Do we need a fund?
No. The programme is not built around raising. Participants finish with a product and buyers, and those who want investment can pursue it — the programme does not depend on them doing so.
Do our participants need to code?
No, and they are not taught to. They are taught to direct.
Can our own staff run this?
At the licensed tier, yes. They are trained and certified first, and they do not need a technical background either.
How is this different from the entrepreneurship module we already teach?
A module teaches about building a business. This one ends with twenty deployed products.
Can it be credit-bearing?
Yes. Every week has a defined deliverable and the platform records completion per participant, which is usually what assessment regulations need. The exact mapping is something we would work out with your programme office.
Who owns what the participants build?
Your existing IP policy, unchanged. The programme takes no equity, no licence and no revenue share.
What if a participant's idea fails?
Then it fails inside twelve weeks, on evidence, with a product built and buyers spoken to. That is the outcome the programme is for. It is not a worse result than the alternative — it is the same result a decade earlier.
Students or alumni?
Both work, and they buy different things. Students give you capability and employability. Alumni give you ventures, because they arrive with the domain expertise the method depends on. If you are choosing one, start with alumni.

Accelerators were built for a bottleneck that is gone.

Your participants can build now, and a working product with real users does not need a funding round in order to exist. Which means the programme can finally be measured on something the university produces.

PRICED PER COHORT, NOT PER SEAT · NO EQUITY TAKEN