THE START ACCELERATOR 12 WEEKS · ONLINE · 20 SEATS · 5–8 HRS/WEEK
Your corporate career
was never the plan.
Twenty years of expertise nobody pays you fairly for. An idea that won't leave you alone. What you've never had is a way to test it that doesn't begin with handing in your notice.
→ 20 SEATS PER COHORT
01THE PROBLEM
You want out. The options were never good enough.
01
Quit and figure it out
The mortgage doesn't pause. The kids don't wait. Savings go faster than anyone admits — and fear is a terrible co-founder.
02
A full-time accelerator
Excellent, if you're 24 with nothing to lose. You're not, and you have. They were built for a life you no longer live.
03
Find a co-founder
Three years of looking. They don't exist, or they want equity you're not ready to hand over for a thing that isn't built yet.
04
Hire developers
€50,000 and six months to manage people who know more than you, on a product that might not survive its first customer.
05
Do nothing
The safest option, and the one that costs the most. Wake up in five years having done nothing. Again.
02THE SHIFT
None of them were built for you. Experienced. Employed. Ready — but not reckless. So you waited for a version that fit your life, and it never came. It has now, because the arithmetic changed.
Your job isn't the trap. It's the runway.
Your expertise is the moat.
Evenings and weekends are your founding period.
You're not late. You're early.
03WHAT YOU WALK AWAY WITHNOT NOTES — A STARTED BUSINESS
01
A validated idea
Backed by real evidence from real potential customers.
02
A working MVP
A real product, deployed and live on the internet. Not a mockup.
03
A pitch deck
The story of what you built and why it matters.
04
A 90-day plan
Exactly what to do the day after the cohort ends.
04WHO THIS IS FOR
✓ This is you
✓ Employed professionals (roughly 35–50) with deep domain expertise and an idea they've never been able to build.
✓ People who want to build before they leap — not quit first and hope.
✓ Non-technical builders who were told they'd need a developer.
✓ Anyone who can give 5–8 focused hours a week: evenings, weekends, stolen mornings.
✕ Not for
✕ People looking to raise a round or hire a team — this is about building lean and solo.
✕ People who want a passive video course — this is live, hands-on, and accountable.
05HOW IT WORKS · THE FORMAT
› 12 weeks, fully online.
› One 90-minute live cohort session every week (all recorded).
› A peer group of 4–5 founders for weekly accountability.
› An async community between sessions.
› Expert guest sessions throughout.
› Built around a full-time schedule — 5–8 hours a week.
Just 20 seats per cohort. Every founder gets attention.
06THE 12 WEEKSEACH WEEK = ONE BUILD MOVE
Wk 01 B
Foundations & problem validation
Sharpen the problem worth solving, and prove it's real before you build anything.
Wk 02 U
AI-native building 101
Set up your tools and learn to build real software with AI — no coding background needed.
Wk 03 U
Your first prototype
Ship a working, deployed prototype — a real product on the internet, not a slide.
Wk 04 B
Customer discovery
Talk to real potential customers and turn those conversations into evidence.
Wk 05 L
Iterate & ship
Tighten the product with real feedback and ship improvements fast.
Wk 06 I
Go-to-market basics
Positioning, pricing, and the first acquisition channels that fit a solo builder.
Wk 07 I
Your first paying customers
Make the ask. Turn interest into real revenue.
Wk 08 L
Demo Day
Present what you built to the cohort — a milestone and a forcing function.
Wk 09 D
Scale the build
Run growth experiments and let the data decide what to build next.
Wk 10 D
Decision framework
Leap, stay, or pivot — a clear-eyed framework for your next move.
Wk 11 ·
Your next 90 days
Leave with a concrete personal roadmap for the 90 days after the cohort.
Wk 12 ·
Graduation
Wrap up, join the alumni network, and keep building with the community.
07EVERYTHING YOU GET
✓ 12 weekly live sessions (plus recordings).
✓ Your peer accountability group of 4–5.
✓ The async community and alumni network.
✓ The FIKR toolkit to build and run your product on.
✓ Templates, prompts, and playbooks used every week.
✓ Expert guest sessions.
08THE METHOD · BUILD
BBusiness validation
Prove people want it before you build.
UUser-focused MVP
Ship the smallest product that solves one real problem, with AI.
IIncome
Charge from day one; revenue is the only real validation.
LLaunch in public
Build an audience as you build the product.
DData-driven growth
Let the numbers, not your ego, decide what's next.
What this is NOT
Not a fundraising bootcamp, a course on hiring a team, or a debate about the "one right AI tool." The method is tool-agnostic. It's about getting a real product in front of real customers — fast, solo, and while you're still employed.
09QUESTIONS
Do I need to know how to code?
No. You'll learn to build real software with AI — directing it in plain English. No coding background required.
Do I need an idea already?
It helps, but no. Week 1 is about finding and validating a problem worth solving — even if you arrive with a shortlist.
How much time does it take?
5–8 focused hours a week: one 90-minute live session plus building in your evenings and weekends. Built around a full-time job.
What if I miss a live session?
Every session is recorded, and your peer group and the async community keep you moving between calls.
What exactly do I leave with?
A validated idea, a live MVP, a pitch deck, and a 90-day plan — a started business, not a folder of notes.
What's the FIKR toolkit?
The platform and tools you build and run your product on during the cohort — and keep afterward.
How do I pay?
Apply first. Once you're accepted we'll share cohort dates and payment options, including instalments.
When's the next cohort?
Cohorts run on a rolling basis with just 20 seats each. Apply and we'll tell you the next start date.
20 SEATS · ONE COHORT
Your exit
starts here.
Build the thing you've been carrying for years — and find out if it works before you bet everything on it. Your salary funds it. Your evenings build it.