A blog.
Observation vs Interpretation in Feedback: Label Each
Observation vs interpretation in feedback: one is what happened, the other is your guess. Say which is which and feedback invites an answer, not a fight.
OLVASD EL ▸Make a First Hire When One Thing Is Blocking You
Make a first hire only when one named bottleneck blocks the rest and nothing cheaper clears it. Here is the test to run before you send any offer to anyone.
OLVASD EL ▸How to Hand Off a Hot Lead to Yourself, Properly
How to hand off a hot lead to yourself sounds silly until you have two hats. Write the agreement, set the response time and keep a way to send leads back.
OLVASD EL ▸How to Set Payment Terms for Clients Without Guessing
How to set payment terms for clients: three decisions to make once, why longer terms are a hidden discount, and the late payer policy that keeps it commercial.
OLVASD EL ▸Hire Your First Salesperson: How to Know It's Time
Hire your first salesperson only when you can hand over a written map, not just revenue. Six things you owe a hire, and the signal to wait for before you do.
OLVASD EL ▸How to Write a Newsletter Promise in One Sentence
How to write a newsletter promise in one sentence: what arrives, how often and why it is worth opening. Weak and strong examples, plus a test to run first.
OLVASD EL ▸Account Based Selling Mistakes to Avoid: Nine Costly Ones
Account based selling mistakes to avoid: nine choices that lose accounts you already won, from single-threading to quiet delivery. Find yours and fix it now.
OLVASD EL ▸Funnel Drop Off: How to Fix the Biggest One Fast
Funnel drop off: name the cause first, friction, doubt or mismatch, then change one thing. Most people simplify the wrong page. Here is how to fix it.
OLVASD EL ▸How to Write a Follow Up Email That Gets a Reply
How to write a follow up email that gets a reply: carry something useful, ask for one easy thing, drop 'just checking in'. Five options and a before and after.
OLVASD EL ▸How to Give Specific Feedback: Name the Moment, Not You
How to give specific feedback: name one moment, say what you saw, say it fast. The test, the swap table and the two-minute prep a busy solo owner can use.
OLVASD EL ▸Quiet Buyer: How to Catch Them Before They Go Cold
Quiet buyer: the person who reads everything and never writes. Learn the pattern to look for and how a score surfaces them before they lose interest and leave.
OLVASD EL ▸How to Get Paid Faster as a Solopreneur: Close the Gap
How to get paid faster as a solopreneur: invoice the day you finish, fix the invoice, remind before it is due and ask for money early. Cheapest cash you own.
OLVASD EL ▸