A blog.
How to Follow Up With Leads Without Being Pushy
How to follow up with leads without being pushy: make every message useful, set a cadence and a maximum in advance, and close out clearly. For solo operators.
OLVASD EL ▸How to Start a Newsletter as a Solopreneur: Six Decisions
How to start a newsletter as a solopreneur: settle six decisions before you write a word. Reader, promise, shape, cadence, sender and the business step.
OLVASD EL ▸How to Handle a Contract Renewal as a Sale, Not Admin
How to handle a contract renewal as a sale: set the reminder when the deal closes, arrive with the result, and check who sits on the committee before the date.
OLVASD EL ▸Dilution Mistakes to Avoid: Nine Costly Errors Founders Make
Dilution mistakes to avoid: nine errors that quietly cost founders ownership, from a defaulted pool to modelling only good exits, and the habit that fixes each.
OLVASD EL ▸How to Find Where You Are Losing Customers in Your Funnel
How to find where you are losing customers: rank every step by people lost, not percentage, cut by source, and walk the path yourself before you trust a number.
OLVASD EL ▸How Many Follow Ups Before You Stop? Set the Limit First
How many follow ups before you stop? No magic number exists. Set the limit per situation in advance, switch channel, then send one honest last message.
OLVASD EL ▸What Good Looks Like: How to Write It Down for a Hire
What good looks like, written down: skip the job description, say what they produce and how they work, and make it specific enough to point at in a chat.
OLVASD EL ▸How to Define a Marketing Qualified Lead (One Page)
How to define a marketing qualified lead when you are the whole company: set a threshold, require one deliberate action, and let hard offers skip the maths.
OLVASD EL ▸How to Keep an Objection Log That Shows What Stops Sales
How to keep an objection log: one line per lost or stalled deal, in their words, reviewed monthly. Find the repeated sentence that decides your sales.
OLVASD EL ▸Is a Newsletter Worth It for a Solopreneur? The Honest Case
Is a newsletter worth it for a solopreneur? Yes, if it has a job. Here are the six things it buys you, the honest limits, and how to tell if yours is working.
OLVASD EL ▸Account Expansion: How to Grow Inside a Customer Account
Account expansion: scope a small first deal, make the result known, map each new team as its own committee and track growth in its own pipeline. Start today.
OLVASD EL ▸How to Decide How Much Money to Raise: Milestone First
How to decide how much money to raise: pick one milestone, cost the path, add a buffer, then check the dilution for this round and the next before you accept.
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