A blog.
How to Cap Lead Scoring Signals Before They Cap You
How to cap lead scoring signals: give every repeatable behaviour a ceiling, and the whole score one too, so a reader never outranks a buyer who asked for a call
OLVASD EL ▸Budget Mistakes to Avoid: Nine Habits That Kill the Plan
Budget mistakes to avoid when you run a one-person business: nine habits that turn a useful plan into theatre or a straitjacket, and the quick fix for each one.
OLVASD EL ▸How to Qualify a Lead as a Solopreneur Before You Pitch
How to qualify a lead as a solopreneur: write your criteria first, ask before you pitch and close the pleasant maybes. Stop spending evenings on non-buyers.
OLVASD EL ▸How to Map an Account Before You Sell: Find the Gaps
How to map an account before you sell: record the company once, list the roles, and leave the unknown ones empty. The gaps tell you where the deal can die.
OLVASD EL ▸How to Model an Investment Offer Before You Respond
How to model an investment offer before you respond: five steps and half an hour. Run ownership, the pool and three exit prices, then compare to your walk-away.
OLVASD EL ▸Why Deals Die of Silence, Not Rejection (and the Fix)
Why deals die of silence: nobody says no, nobody makes the next move. The causes are boring and all yours to fix. Here is what to do about it this week.
OLVASD EL ▸Spot Burnout in Your Own Work Data: Three Early Signals
How to spot burnout in your own work data: three signals move before you stop. Later sessions, rising work in progress and a longer tail. What to do about each.
OLVASD EL ▸Why Delayed Feedback Costs More: Week Three vs Month Five
Why delayed feedback costs more: the words stay the same, the weight multiplies. What the delay adds, and how a small note now beats a confrontation later.
OLVASD EL ▸Lead Scoring for a Small Business in Seven Moves
Lead scoring for a small business without a sales team: one target sentence, four tiers, caps and a short ladder. A model you can explain in one minute.
OLVASD EL ▸How to Read Budget Variance and What Each Gap Means
How to read budget variance: every gap is a question, not a score. Learn the three things it means, why underspend deserves more attention, and what to do.
OLVASD EL ▸Should You Charge Your First Customers? Yes, From Day One
Should you charge your first customers? Yes. Free removes the signal you came for. Here is what a price tells you and how to discount honestly if you must.
OLVASD EL ▸How to Choose Which Accounts to Sell to (Fewer Is Better)
How to choose which accounts to sell to: write down what a good one looks like, keep the list short and spend your evenings where an account can repay them.
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