A blog.
Is Automation Worth It for a Solopreneur? Only for This
Is automation worth it for a solopreneur? Yes, for one job: keeping the promises you already made. Here is what it pays, where it stops, and when to wait.
OLVASD EL ▸Which Marketing Channel Makes Money? How to Tell
Which marketing channel makes money? Count paying customers, not signups, and ask three questions of every channel. Then cut the weakest one without delay.
OLVASD EL ▸Riskiest Assumption: How to Find It Before You Build
Riskiest assumption first: list what must be true, rank each by the damage if you are wrong, and test the scariest one. It is rarely about usability itself.
OLVASD EL ▸How to Reduce Key Person Risk in a Solopreneur Business
How to reduce key person risk in a solopreneur business: document what's in your head, make it legible, and cut the biggest discount on what you built alone.
OLVASD EL ▸What Is Marketing Attribution for a Solopreneur? Plainly
What is marketing attribution for a solopreneur? It shows which marketing makes money, so you stop spending scarce evenings on work that produces nothing.
OLVASD EL ▸How to Run Discovery and Delivery as One Person
How to run discovery and delivery as one person: four decisions made once, a protected share of your time, and a monthly check. Protection beats method.
OLVASD EL ▸What Is an Earnout in a Business Sale? Plainly Explained
What is an earnout in a business sale? Plain English on earnouts, escrow and acquirer stock, why each is negotiable, and what you no longer control afterwards.
OLVASD EL ▸What Is Dual Track Agile for a Solopreneur? Two Streams
What is dual track agile for a solopreneur? Learning and building as two streams, not phases. Why discovery loses when you run alone, and how to stop it.
OLVASD EL ▸Business Sale Proceeds: How Much Do You Really Keep?
Business sale proceeds are less than the headline price, and they arrive later. Escrow, earnout, stock and tax explained, and why owning it all helps you.
OLVASD EL ▸How to Prepare a Business for Sale as a Solopreneur
How to prepare a business for sale as a solopreneur: make readiness a quarterly habit. Ownership, IP, contracts and numbers, small now and costly later.
OLVASD EL ▸Sell a Business Alone? What Buyers Actually Pay For
Sell a business you built alone? Yes, but buyers pay for de-risked, not impressive. See what you sell, when it is worth it, and what you can't control.
OLVASD EL ▸Podcast Mistakes to Avoid: Nine Ways Shows Die
Podcast mistakes to avoid, sorted by the symptom you will notice: silence, cold guests, no leads, lost evenings. Find the cause and fix it before you quit.
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