A blog.
How to Track Where Your Leads Come From, Properly
How to track where your leads come from: one tracker, and a form that carries the source into the lead record. Test it with a real person before you trust it.
OLVASD EL ▸How to Validate an Idea: Set the Bar Before the Evidence
Validate an idea by setting the bar before you see the evidence: write it down and match it to what being wrong costs you in evenings. Kind words do not count.
OLVASD EL ▸Sell or Keep Running Your Business? Do This Sum First
Sell or keep running a profitable one-person business? Compare an offer with five years of what it pays you, and set your number before any offer arrives.
OLVASD EL ▸Is a Budget Worth It for a Solopreneur? Yes, Not as a Plan
Is a budget worth it for a solopreneur? Yes, if you stop treating it as a forecast. It is a hypothesis with a review date, and it turns worry into a number.
OLVASD EL ▸Never Automate These Five Things in Your Solo Business
Never automate complaints, bad news, negotiation, the first serious chat or fake personal notes. Here is where a solopreneur draws the line, and why it holds.
OLVASD EL ▸How to Set Up UTM Tags for a Small Business Properly
How to set up UTM tags for a small business: write the naming rules first, keep the lists short, then tag every link. One stray capital letter splits a channel.
OLVASD EL ▸How to Talk to Customers Without Leading Them: Ask This
How to talk to customers without leading them: ask about what they did last time, not whether they like your idea. Why past behaviour beats every compliment.
OLVASD EL ▸Survive Due Diligence: Make Your Numbers Hold Up
Survive due diligence by defining each metric once, applying it the same way everywhere, and making every figure rebuildable by a stranger. Start this quarter.
OLVASD EL ▸What to Automate First in a Solopreneur Business: A Filter
What to automate first in a solopreneur business: the handoff you drop most often, done by hand first, starting with tasks that only touch your own desk.
OLVASD EL ▸First Touch vs Last Touch Attribution: Run Both
First touch vs last touch attribution: one shows what finds customers, the other what closes them. Run both and read the gap to see what creates your demand.
OLVASD EL ▸How to Test an Idea Cheaply Before You Build: Five Ways
How to test an idea cheaply before you build: five tests that cost an afternoon, not an autumn, and the one question to ask first. Would a no actually stop you?
OLVASD EL ▸Document a Business So Someone Else Can Run It
How to document a business so someone else can run it: write down the work only you can do, in the order it hurts, and make the whole operation legible.
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