A blog.
How to Track Untaggable Marketing Channels That Matter
How to track untaggable marketing channels: use vanity URLs, promo codes and one honest form question, so podcasts, talks and word of mouth finally get counted.
OLVASD EL ▸How to Kill a Feature Idea Before It Costs You Weeks
How to kill a feature idea before it eats your evenings: find the assumption, set the stop rule first, read results like a sceptic and write the obituary.
OLVASD EL ▸What Is Cycle Time for a Solopreneur? Define It Once
What is cycle time for a solopreneur? The days from real start to genuinely done. Pick both ends once, write them down, and watch the spread, not the average.
OLVASD EL ▸Business Exit Mistakes to Avoid: The Nine That Cost Most
Business exit mistakes to avoid: nine errors that turn a good headline into a disappointing result, grouped by what you would notice, all fixable years early.
OLVASD EL ▸One Person Business Budget: Set It Up in an Afternoon
One person business budget in one afternoon: envelope first, six categories, a named buffer and a review day. Then connect it to real spend and stop there.
OLVASD EL ▸How to Stop an Automation Sending Twice (or Too Late)
How to stop an automation sending twice: decide re-entry on purpose, give every workflow an exit goal, and make sure no two workflows message the same person.
OLVASD EL ▸How to Set an Attribution Lookback Window Properly
How to set an attribution lookback window: match it to your real sales cycle, not the default. Find your median, go past it, and stop erasing your best work.
OLVASD EL ▸Building and Discovery: How to Split Your Time as a Solo
Building and discovery need a split: fix a protected share of the week, give each track its own clock, and check both every month. Protection beats willpower.
OLVASD EL ▸Are Delivery Metrics Worth It for a Solopreneur?
Are delivery metrics worth it for a solopreneur? Yes, if they measure the work and never you. Four numbers, an hour a month, and no stick to beat yourself with.
OLVASD EL ▸How to Run a Business Sale Without Losing the Business
How to run a business sale without losing the business: protect performance, keep the circle small, decide what you will stop doing, and price the distraction.
OLVASD EL ▸How to Build a Budget When Income Is Irregular
How to build a budget when income is irregular: stop forecasting income, set an envelope from what you have, know your floor and name a buffer. One afternoon.
OLVASD EL ▸How to Design a Workflow Trigger Condition Action
How to design a workflow trigger condition action: write it as plain sentences first, trigger on facts, branch on filled fields, one job per step, and an exit.
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