A blog.
What Is a WhatsApp Message Template? Write One That Replies
What is a WhatsApp message template? A pre-approved message that reopens a closed chat. Learn how it works and why it must invite a reply, not announce.
OLVASD EL ▸How to Choose Your First Segments: Start With Five
How to choose your first segments: start with five, define each in one sentence, give each a different job, and add a sixth only when one is too broad.
OLVASD EL ▸Pipeline Coverage: How to Calculate It From Your Win Rate
Pipeline coverage without a borrowed ratio: divide pipeline by target, flip your win rate, and check this quarter and the next. Ten minutes, one honest sum.
OLVASD EL ▸How to Price a Contractor in Months of Runway, Not Euros
How to price a contractor in months of runway: run planned burn with and without them, then ask if they can pay back that time before your clock runs out.
OLVASD EL ▸How to Scale an Ad Campaign Safely, One Step at a Time
How to scale an ad campaign safely: raise the budget in steps, apply your kill rule at every level, and check your follow-up can absorb the extra leads first.
OLVASD EL ▸OKR Mistakes to Avoid: Nine Ways Solo Goals Go Wrong
OKR mistakes to avoid when you work alone: nine errors that turn goals into overhead, what each looks like on an ordinary Tuesday, and the fix for each one.
OLVASD EL ▸WhatsApp Broadcast vs Conversation: Two Jobs, Two Standards
WhatsApp broadcast vs conversation: a broadcast opens the door, the one-to-one thread is where deals happen. Here is what each is for and how to hand over.
OLVASD EL ▸Dynamic vs Static Segments: Pick the Right One Each Time
Dynamic vs static segments: a rule stays current, a list stays frozen. Learn which to use for what and the two classic mistakes that mail the wrong people.
OLVASD EL ▸How to Write a Deal Slip Rule You Will Actually Obey
How to write a deal slip rule: count the moves, set what a slip costs, and decide what brings a deal back. Three sentences that keep one hopeful deal from lying
OLVASD EL ▸How to Extend Your Runway Without Cutting What Works
How to extend your runway in the right order: unused spend, collections, negotiable costs, growth spend, then commitments. Cheapest first, biggest cut last.
OLVASD EL ▸Judge Ads by Deals Not Clicks: Keep Two Ledgers
How to judge ads by deals not clicks: keep your own ledger of real people, follow each lead into the pipeline and wait out your sales cycle before you decide.
OLVASD EL ▸How to Run an OKR Retrospective in Half an Hour
OKR retrospective: four questions, thirty minutes, written down. Turn each quarter into a record of your own judgment that makes the next set of goals better.
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