A blog.
How to Size Your Market From the Bottom Up, Not a Report
How to size your market from the bottom up: count real buyers, price each one honestly and multiply. Smaller than an industry report, and far more believable.
OLVASD EL ▸What Is Contact Segmentation? Stop Mailing Everyone Alike
What is contact segmentation? Deciding which differences between contacts change what you say, when, and whether you say anything. Here is how to do it solo.
OLVASD EL ▸How to Onboard Your First Hire: The First Two Weeks
How to onboard your first hire: prepare a first-week plan, a real task and time with you, share the ninety-day outcome on day one, and give feedback early.
OLVASD EL ▸How to Build a Sales Forecast in One Morning, Solo
How to build a sales forecast you can steer by: seven decisions, made once and written down. Stages, probabilities, three numbers, dates, coverage and losses.
OLVASD EL ▸Gross Burn vs Net Burn: Which One Is Your Runway?
Gross burn vs net burn: net tells you how fast your balance falls, gross shows how fragile you are. Use net for runway and watch both, or the number lies.
OLVASD EL ▸How to Make It Easy for Clients to Pay You, Fast
How to make it easy for clients to pay: ask how they pay, send a correct invoice to the right inbox, remove friction, name a contact and automate reminders.
OLVASD EL ▸How to Write an Ad Kill Rule Before You Spend a Euro
How to write an ad kill rule: three numbers to decide before launch, a seven-line template to copy, and what to do on the last day of the test, however you feel
OLVASD EL ▸Newsletter Mistakes to Avoid: The Nine That Kill Growth
Newsletter mistakes to avoid: nine choices, not talent problems, that turn a list into an obligation. See which to fix first and how, one change at a time.
OLVASD EL ▸How to Set a Key Result Baseline Before You Pick a Target
How to set a key result baseline: find today's number, agree where it comes from, and make finding it your first key result if you don't know it yet. Start now.
OLVASD EL ▸How to Show Traction in a Pitch Without Spinning It
How to show traction in a pitch: put the real number, period and definition on one slide, keep the shape honest, and lead with what your numbers truly support.
OLVASD EL ▸How to Hire Fast as a Solopreneur: One Week, Not Six
How to hire fast as a solopreneur: do the thinking first, then run the whole process in about a week. You can't outbid bigger firms, but you can outrun them.
OLVASD EL ▸What Is a Sales Forecast? The Number You Steer By
What is a sales forecast? Not a report and not a wish: a number you steer by. Here is what it holds, what it leaves out, and why it matters when you sell alone.
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