A blog.
How to Calculate Business Runway Without Fooling Yourself
How to calculate business runway: cash divided by net burn is the easy part. Here are the five steps and the traps that make a confident number wrong by months.
OLVASD EL ▸Payment Plan With a Client: 5 Must-Haves in Writing
Payment plan with a client: ask what they can pay, agree dated instalments in writing, protect new work, and read what a refusal tells you. No more silence.
OLVASD EL ▸How to Build an Ad Audience From Your Customers
How to build an ad audience from your customers: a seed list, a warm list and an exclusion list. Why they beat interest targeting for a one-person business.
OLVASD EL ▸How to Protect Newsletter Deliverability as a Solo Sender
How to protect newsletter deliverability: authenticate your own domain, never import a list, make leaving easy, watch bounces and complaints, prune on purpose.
OLVASD EL ▸How Many OKRs Should a Solopreneur Have? Fewer Than That
How many OKRs should a solopreneur have? One objective with three key results, two at the absolute outside. Why it must hurt to write, and what to cut.
OLVASD EL ▸Funnel Mistakes to Avoid: Nine Ways to Waste Your Evenings
Funnel mistakes to avoid: nine failures of definition and prioritisation, from chasing traffic to trusting tiny samples, and the fix for each. No new tools
OLVASD EL ▸What Goes in a Pitch Deck: The Eight Slides That Matter
What goes in a pitch deck: eight sections in the standard order, one point per slide, ten to fifteen slides, depth in an appendix. Evidence beats adjectives
OLVASD EL ▸Reference Checks: How to Do Them Properly, Past the List
Reference checks that work: ask what they owned, what you would change and who else worked with them. Your own network beats the list the candidate gives you.
OLVASD EL ▸What Is Business Runway? The Number That Sets Deadlines
What is business runway? It is how many months of cash you have left, and it sets every other deadline. Here is what it changes and why a guessed number hurts.
OLVASD EL ▸Late Paying Client? Change the Deal, Not the Reminders
Late paying client? Stop sending reminders and change the deal. Shorter terms, advance payment, a price for the wait, or walk away. Say it as a policy.
OLVASD EL ▸When to Start Running Ads as a Solopreneur: Four Gates
When to start running ads: not when growth feels slow. Four gates to open first are proof, economics, capacity and a budget that can be read. Then you spend.
OLVASD EL ▸How to Make a Newsletter Sell: One Ask, Real Replies
How to make a newsletter sell: give each issue one ask, end on a question that earns a reply, answer personally and log each chat. Count deals, not opens.
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