A blog.
Objective and a Key Result: The Difference in Two Tests
Objective and a key result: one is a direction, the other is proof the world changed. Two simple tests tell you which is which, with examples to sort it out.
OLVASD EL ▸Funnel Problem vs Traffic Problem: Which One Do You Have?
Funnel problem vs traffic problem: read the shape of your steps. One bleeding step, a flat line or small totals each need different work. Find yours today.
OLVASD EL ▸Follow Up Mistakes to Avoid: The Ten That Cost You Deals
Follow up mistakes to avoid: ten choices, not talent, that quietly kill your deals. Four root causes, one fix for each, and the one to repair first this week
OLVASD EL ▸How to Decide How Much to Ask Investors For: The Chain
How to decide how much to ask investors for: pick the milestone, count the months, cost them, add slack. A number that sounds normal says you have no plan
OLVASD EL ▸How to Run a Paid Work Sample Before You Hire Anyone
How to run a paid work sample: a few hours of real, paid work tells you more than a fourth call. How to design it, run it and read what it shows about them.
OLVASD EL ▸How to Chase a Late Payment Without Losing the Client
How to chase a late payment without burning the client: check your invoice, nudge, set a date, call, then state the consequence. The ladder, step by step.
OLVASD EL ▸Are Paid Ads Worth It for a Solopreneur? The Honest Test
Are paid ads worth it for a solopreneur? Only after the offer converts without them. Here is the test, the six real benefits and when to say no to ads.
OLVASD EL ▸How to Grow a Newsletter From Zero Without Ads
How to grow a newsletter from zero: put a promise-led signup where readers already are, ask for little, offer a sample, and track every source. No list buying.
OLVASD EL ▸How to Write OKRs as a Solopreneur: Outcome First
How to write OKRs as a solopreneur: start from the outcome, work back to the number, find the baseline, and kill the disguised tasks before you commit.
OLVASD EL ▸Funnel Change Worked? How to Know With Little Traffic
Funnel change worked? Write the guess first, change one thing, read the step against your baseline, and be honest when traffic is too thin to prove it.
OLVASD EL ▸How to Revive a Cold Deal: Win It Back or Close It Well
How to revive a cold deal: first ask if it was ever real, then change channel, bring something new or ask directly. If nothing lands, close it out honestly
OLVASD EL ▸How to Choose Which Investors to Pitch: Cut the Wrong Ones
How to choose which investors to pitch: cut anyone who could never invest, give every name a reason and order the list so you improve first. Then work on access
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