A blog.
Why You Should Sell to Your First Customers Yourself
Why you should sell to your first customers yourself: nobody else can find your pitch, hear the real objection or tell you if the market exists. Do it first.
OLVASD EL ▸When to Switch Off an Automation: Five Signs It Is Done
When to switch off an automation: the process changed, the trigger shifted, you can't say what it is for, people ask for a human, or the outcome never moved
OLVASD EL ▸Internal Champion or Friendly Contact? Four Asks to Test
Internal champion or friendly contact? Stop trusting warmth and test with four small asks. Here is how to read the answers and what to do next. Read on now.
OLVASD EL ▸What Is an Option Pool and Why Does It Matter to You?
What is an option pool and why does it matter? Created before the money, you pay for it alone. Learn how to size it from a hiring plan and argue it down.
OLVASD EL ▸Marketing Attribution Mistakes to Avoid: The Nine That Cost
Marketing attribution mistakes to avoid: nine choices that quietly send your evenings to the wrong channel, each with a cheaper fix you can make this week.
OLVASD EL ▸How to Tell a Capacity Problem From a Flow Problem
How to tell a capacity problem from a flow problem: one needs fewer commitments, the other a better process. More evenings fix neither: check where time went.
OLVASD EL ▸How to Review a Budget Every Month in Ten Minutes
How to review a budget every month: one fixed day, ten minutes, four moves. Read both directions, judge each gap, move money on purpose, and keep it alive.
OLVASD EL ▸How to Get Your First 100 Customers as a Solopreneur
How to get your first 100 customers as a solopreneur: sell them yourself, run it simply, and end with a written map of who buys and why. Here is the sequence.
OLVASD EL ▸How to Measure if an Automation Works: Outcome, Not Output
How to measure if an automation works: pick the outcome first, take the number before you switch it on, compare it weeks later, and stop counting messages sent
OLVASD EL ▸How to Sell to a Buying Committee as a Solopreneur
How to sell to a buying committee as a solopreneur: name the roles, learn what each wants, and give each one a different conversation. Start with the blocker.
OLVASD EL ▸Ownership After a Funding Round: How to Calculate It
Ownership after a funding round in four steps: the investor's share, the pool, the stack and the exit waterfall. Run them before you reply to any offer.
OLVASD EL ▸How to Review Marketing Results Every Month in 90 Minutes
How to review marketing results every month: one fixed ninety-minute slot, three questions per channel, one reallocation, one written note. No daily checking.
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